"If you're seeing 1,000 patient visits a month and your overhead is $40,000, you need to charge at least $40 per visit to break even. Not $35. Not $38. Forty dollars minimum, or you're literally paying people to come see you."

"Stop calling them 'unexpected expenses' and start calling them 'business reality.' Take your last 12 months of 'surprise' expenses, divide by 12, and add that to your overhead as 'Equipment & Maintenance Reserve.' That extra 80 cents per patient creates your repair fund automatically."

"Your salary isn't optional. It's not the thing you pay 'if there's money left over.' It's a fixed expense, just like your rent. You're not being noble by not paying yourself. You're being stupid."

"Let's say you raise prices from $50 to $65 and lose 20% of patients. You go from 100 patients at $50 ($5,000 weekly) to 80 patients at $65 ($5,200 weekly). You're making MORE money while working less. Math doesn't lie, but fear does."